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After ten months, the second startup which we started this year, stops to be private and goes to public stage, with the name XPLAIN.
Our twenty years experience in Media, Internet and Advertising, joint with an excellent team of cooperators, are some of the reasons why XPLAIN is profitable, already!

International and local markets are in a recession period, which reflects brands and consumers.
From the other hand, the big growth of broadband (better speed, lower prices) brings a new age in Marketing and Advertising.
Because consumers changed their habits and the way they are communicate or being informed, brands needed to change the way they approach their clients.

Old and traditional practices were abandoned, because they could not activate consumers, any more.
The problem is that the traditional market of Media, Advertising and Marketing, are faraway from the new existing conditions.
The other thing is that Web today is designed from Developers and Designers, who don’t know anything about Marketing, Advertising or the administration of information.

Here at XPLAIN, we use with a great success, non-conventional marketing practices, in order to activate the customers of our clients and to attract the maximum of their attention.
Our great experience in Information Architecture and in User Experience Design, allow as to manage the content and the right information, by using modern methods and tools in combination to fundamental principles of Marketing, maximizing the results of the projects we undertake.

Things has changed and as said ten years before Bill Gages in his book “The Road Ahead”: “Those who understand the importance of information management and they manage it in the best way, not only they will survive but they will be the great winners in the new business era”.

Stay tuned