XPLAIN designed and completed the campaign for the Greek movie ‘’NISOS’’ with great success. This was a production of Village films and Black Orange and is on cinemas since the 29nth of December.

The social media campaign that was created and applied with great success is a part of a whole Internet marketing strategy that was planned by XPLAIN for a totally social movie.

In anticipation of the movie, the increase and participation of ‘’Nisos’’ fans on facebook was the first indication that ‘’Nisos’’ will be the movie of the year. Only within one month from the creation of the site on facebook (Nisos), the fans reached the 13.000.

The goal was to attract users of social networks, make them know the movie and the characters through trailers, viral, photographs and quizzes.
‘’Nisos’’ made receivable record selling 260.000 tickets in just 9 days, ahead even from super-production ‘’Avatar” of James Cameron.(Total: 541.396 tickets in 49 days).