First, let us give you some numbers that will make you think differently about the commercial use Facebook, that what you might already be thinking:

• More than 400 millions of people, worldwide are in Facebook!
• 10 million fans sign up every day to commercial brand pages!

People sign up to these pages because they believe that they can get something out of them : information, attention, special offers, coupons. So we guess you don’t want to turn your customers down! Especially when they have shown their extra appreciation to your company/brand, by becoming fan to your Facebook page!

In order, though, for the companies to capitalize on their fans, they should set up a complete strategy.

Follow the steps:

• Define your goals and objectives. That is, do you want to increase your sales, or monitor your reputation?
• Identify your audience. Who are they? Where can I find them?
• Find the right people to run your Social media campaign and allocate properly the roles.
• Identify the measures of success. Number of leads generated. Number of people talking about your brand.
• Execute the strategy
• Measure the results

All this may sound easy and logical, but if it is not followed carefully and applied properly, it can be a disaster. And don’t think that this cannot happen to you: even big brands have failed in the past.

And please keep in mind: recent research found that companies with the highest level of social activity, increased their revenues on an average of 18%!

So, don't hesitate to contact us if you want to build a successful strategy in Social Media.