Blogs

XPLAIN wins Gold and Grand Ermis Awards!

By xplain on Wed, 11/11/2009

Golden Ermis Awards

The newly established company XPLAIN which is specialized in the internet and marketing field for less than a year, is already rewarded through the cooperation with BMG/OMD, with two Great Awards, Ermis Gold Award and Grand Ermis , (media category) for online campaign PEPSICO '' Be your self'' .

European Paid Content And Online Activity Forecast, 2009 To 2014

By Despina Bakirtzi on Sun, 01/11/2009

Two-Thirds Of European Internet Users Will Be Watching Online Video By 2014. Western European Internet users have embraced the Web as a place to read news, play games, listen to music, and, especially, watch video.

The power of Social Networks

By Charalampos Kon... on Sun, 01/11/2009

Facebook Obama

President Obama asked his Facebook followers to help him in his battle in Congress. The result was amazing! Politicians use social media and social networking sites like Twitter, Facebook and YouTube, really they do.

A quick study in Magazines circulation in Greece

By Charalampos Kon... on Sun, 25/10/2009

Total Circulation

Some days ago I was talking to a former colleague of mine who is still working for the same computer magazine I used to. He was happy about the circulation (they were still the number one computer magazine in circulation) and the fact that the gap from the second one is bigger in September than it was in August.  This conversation gave me the starting point for this blog post as I was already looking for something to write.

Social Media or "People have the power" Media

By Charalampos Kon... on Sun, 18/10/2009

Social Media

Here at XPLAIN we love Social Media. But what is Social Media? Social Media are the Media of People, the Media your potential customers use but most important create.

Facebook and Twitter are good examples. In reality they have no value at all as sites. The only valuable asset they have is the millions of users and the way they communicate / interact with each other.

Display Advertising is not effective anymore

By Despina Bakirtzi on Mon, 05/10/2009

“The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom”.

This was predictable, because consumers are always don’t want to be involved with branded ads and much more, they don’t like to “land” in companys’ official sites.

The Death of the Newspapers. Changes are coming faster.

By Despina Bakirtzi on Sat, 03/10/2009

The newspapers used to make the news, now they are the news! Last reports testify that they are dying.
Worlwide recession added one more serious problem.
But People changed the way they get the news. They prefer the one line, it’s fast, it’s free and they have it, even, through their mobile phone!

Doing Business in a chaotic world

By Stefanos Karagos on Thu, 01/10/2009

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After ten months, the second startup which we started this year, stops to be private and goes to public stage, with the name XPLAIN.
Our twenty years experience in Media, Internet and Advertising, joint with an excellent team of cooperators, are some of the reasons why XPLAIN is profitable, already!

International and local markets are in a recession period, which reflects brands and consumers.
From the other hand, the big growth of broadband (better speed, lower prices) brings a new age in Marketing and Advertising.
Because consumers changed their habits and the way they are communicate or being informed, brands needed to change the way they approach their clients.