We usually say that Social Networks are something new, that bring new tools and new ways of communication to our society. However, the truth is that Social Networks and the way we behave (influence and get influenced) are not so new.

The fundamental feature of social networks like Facebook is that people talk and, as we said numerous times, they talk a lot. Sometimes a user will post in your own Facebook fan page a negative comment. How do you deal with that?

XPLAIN designed and completed the campaign for the Greek movie ‘’NISOS’’ with great success. This was a production of Village films and Black Orange and is on cinemas since the 29nth of December.

More than 7.500.000 million people know that United (Airlines) breaks guitars. But let’s start from the beginning. Social Media and Social Networks are about and for the people. People that are or will be at some point your customers. People that you want them to be your customers, regardless of what are you selling.

In the early 90’s Internet was the new thing. Most companies didn’t see the need, at that time, to have an Internet connection. In the late 90’s and the first years of 21st century most companies not only had an Internet connection but they also had an online presentation through a site. Now the Social Media is the new thing. Most companies don’t see the need to participate or they don’t know how to do it, although the numbers are changing. The Center for Marketing Research at the University of Massachusetts Dartmouth is conducting every year for the last three, a statistical analysis measuring the participation of the Inc. 500 companies in the Social Media. [Inc. 500 is a list of the 500 fastest growing companies in U.S.A. Take note that we are not talking about the 500 largest companies but those who are growing faster].