In the early 90’s Internet was the new thing. Most companies didn’t see the need, at that time, to have an Internet connection. In the late 90’s and the first years of 21st century most companies not only had an Internet connection but they also had an online presentation through a site. Now the Social Media is the new thing. Most companies don’t see the need to participate or they don’t know how to do it, although the numbers are changing. The Center for Marketing Research at the University of Massachusetts Dartmouth is conducting every year for the last three, a statistical analysis measuring the participation of the Inc. 500 companies in the Social Media. [Inc. 500 is a list of the 500 fastest growing companies in U.S.A. Take note that we are not talking about the 500 largest companies but those who are growing faster].

We all agree that Brands should allways try to find new ways to interact with their customers. The economic recession hasn’t make things easier but it also offers opportunities for the strong to come out stronger and for the small to grow faster.

Two-Thirds Of European Internet Users Will Be Watching Online Video By 2014. Western European Internet users have embraced the Web as a place to read news, play games, listen to music, and, especially, watch video.

Here at XPLAIN we love Social Media. But what is Social Media? Social Media are the Media of People, the Media your potential customers use but most important create.

Facebook and Twitter are good examples. In reality they have no value at all as sites. The only valuable asset they have is the millions of users and the way they communicate / interact with each other.