Our Services

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
(Jeff Bezos CEO Amazon.com)

News doesn't just spread through mainstream outlets anymore.
People are getting online to share information, commentary and opinions on every possible issue.
These conversations shape perceptions about products, politics, advocacy issues, and people's worlds.
Companies need to follow these conversations and engage the new messengers. Your company success depends on it.

Word of Mouth Marketing

Word of Mouth Marketing
Word of Mouth Marketing is giving people a reason to talk about your products or services, and facilitates this conversation. It is the art and science of building active, mutually beneficial consumer-to-consumer and consumer-to-marketer communications.
Word of mouth marketing empowers people to share their experiences. It's harnessing the voice of the customer for the good of the brand. And it's acknowledging that the unsatisfied customer is equally powerful.
All word of mouth marketing techniques are based on the concepts of customer satisfaction, two-way dialog, and transparent communications.
The basic elements are:
• Providing tools that make it easier to share information
• Educating people about your products and services
• Identifying people most likely to share their opinions
• Studying how, where, and when opinions are being shared
• Listening and responding to supporters, detractors, and neutrals



Connected Digital Marketing

Connected Digital marketing (CDM) is an evolutionary approach to marketing communications - and to all business operations. It involves businesses connecting and collaborating with people rather than commanding and controlling them.
With increasing social networking and cross media opportunities, we offer tremendous scope to build a buzz around your brand, a new product or a new proposition. By integrating existing marketing channels alongside the targeted exploitation of social networking and cross media opportunities, we can deliver fresh and inventive ways to make you stand out from the crowd.
With a focus on measuring both direct results and ROI, we can build, deploy and manage complete campaigns in the 'digital domain' integrating, online social networking, viral, mobile and digital offline into one high impact campaign.

Social Media & Trends Monitoring

Social Media & Trends Monitoring
Following social media can be a daunting task. There are millions of blogs, hundreds of thousands of videos and photos online, and tens of thousands of websites. How can you possibly listen in and make sense of it all?

Our Online Tracker is a tool that helps us track and analyze social and mainstream media, and then collaborate and act on it.
Online Tracker can track whatever you need it to — a company, a brand, an issue, a person's name, or a part of the world.
News is analyzed as it hits the system, and hot topics and trends are graphed and mapped to give us a head start in identifying the stories that matter most to our clients.

Community Building & Management

Community Building & Management
A brand community is a community formed on the basis of attachment to a product or marque. Recent developments in marketing and in research in consumer behavior result in stressing the connection between brand, individual identity and culture. Among the concepts developed to explain the behavior of consumers, the concept of a brand community focuses on the connections between consumers. A brand community can be defined as an enduring self-selected group of actors sharing a system of values, standards and representations (a culture) and recognizing bonds of membership with each other and with the whole. (Wikipedia definition)

Even though it may seem a simple marketing concept, building brand communities that resonate with loyal customers is indeed a crucial task.
Our extended experience in the creation of strong communities, acquired over 20 years, along with the use of modern, effective methods and tools allows us to build and fully manage with our own resources Brand Communities, maximizing the benefits of the proper, daily communication with consumers and the creation, through this very process, of evangelists.

We are already fully running 3 brand communities in Greece.

User Experience Design

Users Experience Design
Through the years websites are being created by designers and developers. The former are designing layouts, the latter are programing. But, websites have to do with information and the way it is communicated in the very cluttered environment of the Web.
Our 20 years' experience in publishing and information architecture builds the solid groundwork for success, right at the beginning!
We design practical and aesthetically appealing web applications embracing your customers' needs. We talk to your users and then apply this understanding to create compelling online experiences for them.

We offer the following interaction design services:
• Information architecture – Design the structure of your website
• Interaction design – Define the behavior of your website
• Task flows – Design application flow based on specific user tasks
• Interface design and wireframes – Design individual application screens
• Accessibility – Ensure that everyone can use your site/product

We can combine these with our user research to create truly unique user experiences.